About Better World Initiative
Building a Better World Since 1997
Established by David and Margaret Allis, the Better World Initiative (BWI) is a New Zealand charitable trust dedicated to justice, education, poverty relief, and community empowerment.
We believe in a sustainable model of giving. By integrating business with philanthropy, we ensure that our efforts to support worthwhile causes in New Zealand and overseas have a lasting, measurable impact.
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Margaret & David Allis
The Better World Initiative is the culmination of a lifelong commitment to justice and community transformation.
Since establishing their first business in 1997, Margaret and David have operated with a "Profit for Good" mindset. Their journey has taken them from the local communities of Aotearoa to remote villages in Nepal, Ethiopia, and beyond.
While David focuses on strategy, effective altruism, and site visits to monitor impact, Margaret’s heart for hospitality and local community building ensures that the initiative remains grounded in genuine relationship. Together, they oversee a portfolio of projects that prioritize long-term sustainability over short-term aid.